Still potentially the most valuable part of the ICCA Congress in terms of Return on Investment is the Business Exchange (BE). Rather like speed-dating with business leads, it is the easiest way to find new business leads for your venue or destination. If you can bring just one lead back to the office then the registration fee is already money well spent!
Once you have won an association meeting, it isn’t likely to come back to the same destination for approximately 10-15 years. And once the event is secured, there are two things you can do with your acquired information about that meeting: you can save it in your archive, where in a couple of years it will be too out-dated to use again. Or you can exchange this information for up to date and current inside information on other events you might win now. The latter you can do at the BE.
All ICCA members are invited to take part in the BE. It is free of charge, but pre-registration is necessary. To get an idea of the type of information which is being exchanged at the BE sessions, please see an example of the required forms for participation here: BE form
If you indicate when you register that you want to participate, you will receive a separate email with instructions. The instructions also include a link to an online application form where you will need to complete information on the event you are putting forward for the Business Exchange.
If you have already registered for the Congress, but you didn’t indicate that you would like to participate in the BE, it’s not too late! Please send an email indicating your interest in participating in the BE to the Events Department as soon as possible.
Criteria
1. Your lead must attract at least 250 participants.
2. Your lead must be held on a regular basis.
3. Your lead must rotate between at least 3 different countries.
Please note: In case of a past meeting, it should not have taken place more than 2 years ago.
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